In this blog, The Digital Gaurav shares Sales funnel in simple words
What is Sales Funnel ?
The marketing term describing the journey potential buyers take on their way to making a purchase is a sales funnel. A sales funnel has multiple steps, which are commonly referred to as the top, middle, and bottom of the funnel, though these steps might differ based on a company’s sales model.
What are the Stages of Sales Funnel ?
In general, there are four main stages:
Stage 1 : Awareness
Because here is when people first become aware of your product or service, the first stage of the sales funnel is known as the “awareness” stage. They may have heard of you through advertisements, social media, or simply word of mouth.
Of course, how and why those people go down the sales funnel is determined by your own sales and marketing abilities. Because they’ve progressed from awareness to interest, the leads in the middle and lower sales funnel stages are the ones you should pay the most attention to.
A prospect learning about your organisation for the first time is an example of the awareness stage. Maybe they saw one of your advertising, read your blog, found your website through a Google search, or overheard a coworker discussing your product or service.
Stage 2 : Interest
Prospects will judge your brand depending on their level of interest once they’ve learned about it. They’ll consider the problem they’re seeking to solve and undertake competitive research to ensure that your answer is the best.
Stage 3 : Decision
Prospects will delve deeper into your pricing and packaging options after they have more knowledge about your organization. In this stage, sales websites, webinars, and phone calls can assist persuade prospects to buy.
Stage 4 : Action
This is where all of your efforts culminate: whether or not the prospect makes a purchase. Even if they didn’t, the transaction isn’t eternally lost. You can create nurture campaigns to make sure you stay top of mind.