In this blog, The Digital Gaurav shares how to get more likes on Instagram
We all know that Instagram Influencers can make a lot of money. But if you’ve spent some time randomly posting pictures on the platform without a plan, you’ve probably realized that getting lots of likes isn’t as easy as it sounds. It takes a lot more than just taking a picture and adding a quick caption.
If you want to increase the number of likes on Instagram, you need to have a strategy. Luckily, if you’re wondering how to get more likes on Instagram, you’ve come to the right place. In this article, I will guide you through everything you need to do to get more likes and engagement on your Instagram posts, Stories, Reels and IGTV videos.
What are Instagram likes and why are they important?
Instagram likes on your Instagram account are people letting you know that they are enjoying what you are sharing. It’s great to open the app and see all those little notifications letting you know that your posts have made a positive impact on others, doesn’t it? Well, these likes matter even more to Instagram influencers. They are hopeful to increase their presence and authority on the platform. You can think of likes as signals that help Instagram decide which posts should be shown to more people and which creators should make it easier to share their content. This is similar to the way search engines rank and display websites.
Now, even though Instagram is the number of likes a post receives, it does not mean that likes have become less important. It still matters to Instagram as a way to measure an influencer’s influence. Therefore, it is important to develop an Instagram marketing strategy that focuses on getting more likes and engagement on your content. Keep reading for our tips on how to get it!
How to Get More Likes on Instagram : 10 Tips
1. Post High-Quality Content
When we talk about “posting high-quality content” on Instagram, it means sharing photos or videos that are visually attractive, well-made, and interesting. Simply put, it’s about sharing the best possible photos and videos you can make.
To post high quality content, you can follow these tips:
- Make sure your photos or videos are well lighted.
- Avoid dark or overly bright spots that can make your content look indistinct or unattractive.
- Natural light is often the best option.
- Pay attention to how the elements in your photo or video are arranged.
- Keep things balanced and visually attracting.
- Avoid cluttered backgrounds or unnecessary distractions.
- Make sure the subject of your photo or video is in sharp focus.
- Blurry or out of focus images can decrease the quality of your content.
- Use photo or video editing apps to improve your content.
- You can adjust brightness, contrast, saturation or apply filters to make your visuals more attractive.
- However, be careful not to overdo it and maintain a natural look.
- Try to capture moments or scenes from interesting angles or perspectives.
- This can make your content stand out and grab people’s attention.
2. Use Relevant Hashtags
Using relevant hashtags on Instagram means including specific keywords or phrases in your captions or comments that are related to the content of your posts. These hashtags are preceded by a “#” symbol.
Hashtags serve as a way to categorize and organize content on Instagram. When you use a hashtag, your post becomes searchable under that specific hashtag, allowing users who are interested in or searching for that topic to find your post.
To use relevant hashtags effectively, you need to choose hashtags that are directly related to your post and likely to be used by your target audience. For example, if you’re posting a photo of a beautiful sunset, you can include hashtags like #sunsetlovers, #naturephotography, or #skylover. These hashtags help people interested in sunsets, nature or photography find your posts.
It is important to choose hashtags that are popular but not overly saturated. Popular hashtags manage to have a large number of posts associated with them, meaning your post can quickly get hide in a sea of other content. On the other hand, less popular hashtags may have a smaller audience, making your posts less likely to be discovered. Finding the right balance is important.
You can research and find relevant hashtags by searching Instagram’s search bar, checking which hashtags influencers or accounts in your area are using, or using online tools that suggest popular hashtags.
Remember, using relevant hashtags can increase the visibility and searchability of your posts, potentially attracting more likes and engagement from users interested in the topics associated with those hashtags.
3. Find Your Target Audience Early
To increase the number of likes on your Instagram posts, it is important to find the right people who are interested in what you share. You don’t have to try to please everyone or be popular with everyone. Instead, focus on identifying your target audience.
They are the kind of person who genuinely cares about what you have to say. When you write your Instagram profile, think about attracting to this specific group of people. In addition, create a content strategy that revolves around reaching and engaging with your target audience. By doing this, you are much more likely to get the likes that you really want.
4. Post Consistently
Posting consistently on Instagram means sharing new content on your account on a regular basis. This is important because when you post consistently, your followers will see your content more often, which will increase the likelihood that they will like your posts.
Imagine you followed an account, and they rarely posted anything. You may forget about them or lose interest because there is nothing new to watch. But when an account posts regularly, it keeps showing up in your feed, reminding you they exist and giving you something new to look at.
Consistency helps you stay connected with your followers and build strong relationships with them. It shows that you are bold and dedicated to providing them with interesting content. When people see that you regularly share great photos or videos, they are more likely to engage with your posts by liking them.
Posting consistently doesn’t mean you have to post every hour or every day. It depends on your audience and what works for you. It’s better to have a consistent posting schedule that you can maintain than to put too much pressure on yourself.
By posting regularly, you increase your visibility, which means more people will see your posts. This can attract new followers who may like your content and become loyal fans. Therefore, consistency is key to get more likes on Instagram as it keeps you on people’s radar and gives them a reason to engage with your posts.
5. Optimize Captions
The process of creating compelling and engaging captions for your posts. Caption is the text that follow your photos or videos on Instagram. They provide context, tell a story, or convey your message.
To optimize your captions, you want to make them interesting and relevant to your content. Here are some suggestions for doing this:
- Describe what’s happening in your photo or video.
- Use words that capture the substance of the moment or convey the emotion you want to express.
- Encourage your followers to engage with your posts by asking them questions in your captions.
- It can be as simple as asking for their opinion or inviting them to share their experiences with the content.
- Include calls-to-action in your captions to encourage your followers to like, comment, or share your posts.
- For example, you can say “
Double-tap if you agree” or “
Tag a friend who needs to see this.“
Tell a story
- Captions can be an opportunity to share a story or provide additional context to your post.
- People love storytelling, so use your captions to captivate your audience and make them feel engaged with your content.
Embrace humor or intelligence
- Incorporating humor or intelligence into your caption can grab attention and make your posts more entertaining.
- However, make sure the tone aligns with your brand and target audience.
- Emoji can help add personality and express emotion in a visual way.
- They can make your captions more entertaining and relevant.
- Just be careful not to overuse them.
Take some time to think about what message you want to convey and how you can grab your audience’s attention. Experiment with different caption styles and find what works best for your content and audience.
6. Collaborate with Influencers
Collaborating with influencers on Instagram can be a powerful strategy for increasing the number of likes on your posts. An influencer is someone who has a large number of followers on Instagram and is viewed as an authority or expert in a specific field or industry. He has built a loyal audience who trust his recommendations and enjoy his content.
By collaborating with influencers, you can reach their existing audiences and get in touch with a wider group of people who might be interested in your content. This is how it works:
Find relevant influencers
- Find influencers who have a similar target audience or are interested in your field.
- For example, if you are a fitness enthusiast, you can collaborate with fitness influencers who have a huge following of fitness conscious people.
Reach out to influencers
- Once you’ve identified relevant influencers, send them a friendly message expressing your interest in collaborating.
- You can propose different ways to work together, such as co-creating content, featuring each other’s posts, or promoting each other’s accounts.
Benefit from Exposure
- When an influencer mentions or tags your account in their posts or stories, their followers will be exposed to your content.
- If they find it interesting, they may visit your profile, like your posts and even start following you.
Hold the influencer’s credibility
- Since influencers have already built trust and credibility among their audiences, their support of your content can have a positive impact on your account’s perception.
- This can increase likes and engagement from their followers.
- Collaborating with influencers isn’t just a one-time thing.
- This is an opportunity to build relationships and ongoing partnerships.
- By support these relationships, you can continue to reach new audiences and garner more likes in the long run.
Remember, when collaborating with influencers, it is essential to make sure that their values align with your brand and that their audience is genuinely interested in your content. Authenticity and relevancy are the keys to a successful influencer collaboration.
7. Utilize Instagram Stories
Instagram Stories is a feature on Instagram that allows you to share temporary photos and videos that disappear after 24 hours. It appears at the top of the Instagram app, and your followers can easily tap on your profile picture to view your story.
Using Instagram Stories can help you get more likes on your Instagram posts in a few ways:
- When you post a story, it appears at the top of your followers’ feeds, making it more likely that they’ll see and engage with your content.
- Since stories are featured noticeable, this gives you an opportunity to grab their attention and encourage them to like your posts.
- Stories are a great way to share moments from your daily life, behind-the-scenes glimpses or exclusive updates.
- By giving your followers a look into your world, you can build a stronger connection with them, and they may be more ready to like your posts as a result.
- Instagram Stories offers interactive features like polls, quizzes and question stickers that allow you to directly engage with your audience.
- By using these features, you can encourage your followers to interact with your content, and this interaction often leads to more likes on your posts.
Swipe-up feature (for verified accounts and accounts with more than 10,000 followers)
- If you have a verified account or have reached 10,000 followers, you can add links to your stories.
- This is beneficial because you can direct your followers to specific posts on your Instagram profile.
- By directing them to your posts, you can increase the chances of them liking your posts.
Remember to make your Instagram Stories engaging, use captions or stickers to add context, and be authentic in your storytelling. By using Instagram Stories effectively, you can increase your visibility, engage with your audience and ultimately get more likes on your Instagram posts.
8. Cross-Promote on Other Platforms
When you cross-promote on other platforms, it means that you are using other social media platforms like Facebook, Twitter or YouTube to tell people about your Instagram account. By doing this, you can attract more people to follow you on Instagram and as a result, get more likes on your posts.
For example, let’s say you have a Facebook account with many friends or followers. You can let your friends and followers know about your Instagram account by posting a post on Facebook. You can mention that you share interesting and amazing photos or videos on Instagram, and you would like them to follow you there too.
Similarly, if you have a Twitter or YouTube channel, you can create posts or videos talking about your Instagram account. You can tell what kind of content you share on Instagram and why people should follow you. By doing this, you are giving your existing followers on these other platforms an opportunity to discover your Instagram account and engage with your content by liking your posts.
Cross-promotion on other platforms is one way to expand your reach and reach a different audience. It helps you connect with people who might not know about your Instagram account. By promoting your Instagram account on other platforms, you increase your chances of gaining more followers and getting more likes on your Instagram posts.
So, in simple words, cross-promotion on other platforms means using other social media account you need to tell people about your Instagram account, which can help you get more followers and likes on Instagram.
9. Analyze Insights
Analyzing Insights on Instagram means taking a closer look at the data and statistics provided by the platform to understand how your posts are performing and how users are engaging with them.
When you have an Instagram account, the platform provides you with some useful information about your posts. This information includes how many people have liked your posts, how many people have commented on them, and even how many people have saved them. This data is called “insight”.
By looking at these insights, you can learn more about what types of posts your followers like the most. For example, you may notice that posts with certain themes, styles, or topics get more likes and comments. This information can help you make better decisions about what type of content you should create in the future.
Analyzing Insights also lets you see when your followers are most active on Instagram. This means that you can figure out the best time to post your content to get more likes and engagement. For example, if you notice that your followers are usually active in the evening, you can try posting during that time to increase your chances of getting more likes.
By paying attention to these insights and using them to guide your content strategy, you can improve your chances of getting more likes on Instagram. This helps you understand what your audience likes, when they are most active and what type of content you should focus on to get more likes and engagement.
So, Analyzing Insights simply means looking at the data provided by Instagram to understand what works well for your account and using that information to create better content and get more likes .
10. Engage with Trending Topics
You should pay attention to what is currently popular or being talked about on the platform and create content related to those topics. When there’s a popular event, holiday, or viral trend, people search for and engage with content related to that topic.
By creating posts around these trending topics, you are more likely to get more likes because more people are actively searching for and engaging with content related to those topics. For example, if a popular sporting event is happening, you can create a post that shares your thoughts, shows your support for a team, or provides insight related to the event. This increases the chances of your post being discovered and liked by people interested in that topic.
Connecting with trending topics helps make your content more relevant and timely, thereby attracting the attention of users who are actively looking for information or entertainment related to those topics. It shows that you know what’s happening and allows you to join the conversation, which increases the visibility of your posts and attracts more likes from users who are interested in those trends.
By staying updated about what’s popular and incorporating those topics into your content, you can increase your chances of getting more likes on Instagram.
Remember, it takes time to build a strong following and get more likes on Instagram. Be patient, interact with your followers and focus on creating valuable and engaging content.