In this blog, The Digital Gaurav shares what actually is Digital Marketing Marketing in very simple Words.
Marketing your firm online, whether you call it digital marketing, online marketing, or internet advertising, is a major thing these days. After all, internet usage has more than doubled in the last decade, causing a significant shift in how people buy things and engage with businesses.
What is digital marketing, exactly? Like any other sort of marketing, digital marketing is a technique to engage with and influence your potential customers. The major difference is that you can communicate with and influence those clients over the internet.
What is Digital Marketing ?
Digital marketing, in its most basic form, refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing, and even blogging are all instances of digital marketing that help consumers learn about your business and buy from you.
Here are some of the most prevalent digital marketing assets and techniques used by companies to reach out to their customers online:
DIGITAL MARKETING ASSETS
A digital marketing asset can be almost anything. It simply needs to be an internet marketing tool. However, many consumers are unaware of the wealth of digital marketing resources available to them. Here are a couple such examples:
- Your website
- Branded assets (logos, icons, acronyms, etc)
- Video content (video ads, product demos, etc)
- Images (infographics, product shots, company photos, etc)
- Written content (blog posts, eBooks, product descriptions, testimonials, etc)
- Online products or tools (SaaS, calculators, interactive content, etc)
- Social media pages
As you may expect, this list only touches the surface. The majority of digital marketing assets will fit into one of these categories, but as intelligent marketers continue to come up with new ways to contact clients online, the list will continue to increase!