Digital Marketing Career Scope in India: Salary, growth and more in 2021





In this blog, The Digital Gaurav shares Digital Marketing Career Scope in India.


Digital Marketing Career Scope in India: Salary, growth and more in 2021

Modern information sources are available online, and internet or digital marketing is required to reach clients and build brands. With a degree in digital marketing, you may analyse, research, and create captivating digital content as a digital marketer, online advertiser, or social media specialist. A step-by-step approach for those interested in changing careers in digital marketing is provided below. This step-by-step guide discusses the wage and job designation structure within the department of digital marketing.


Why learn digital marketing?

Every day, businesses are realising that digital marketing is extremely important and that it is no longer a choice. According to the Times of India, digital marketing would produce 2.5 million jobs in India by 2022.

Take a look at how JIO is gaining market share as Airtel lowers its tariffs. Do you recall the last time you focused on a newspaper ad or a TV advertisement without switching channels? There has been a paradigm shift in how individuals absorb information.

People for people is the driving force behind today’s sales pitching standard. People believe what you say more than what they hear on the news or on television. India has approximately 350 million+ Facebook users as of December 2020, indicating that roughly half of India’s Internet-using population wants to network. In India now, over 103.5 crore people use mobile phones. The days of using a telephone are long gone. Smartphones are ubiquitous in today’s environment! 

Future of digital marketing career in India

Two of the top five job-related talents are in internet marketing, according to a recent LinkedIn year-end survey: marketing campaign management and marketing for SEO / SEM. According to a 2017 study by McKinley Research Partners, 56 percent of organisations asked seek personnel with digital marketing skills.

With above-average recruiting in skills such as content production and social networking, a good digital marketing course will help you excel and get in shape for the future. Nonetheless, recruiting for traditional marketing abilities like direct response and project management remains below average. A degree in digital marketing equips professionals for practically every function in the field of internet marketing, from web strategist to social media marketer. The advanced degree can also lead to marketing or management positions, such as online advertising manager or digital sales manager.

Make a career change to digital marketing. Today’s businesses go where their customers are! For those interested in a career in digital marketing in India, below is a list of opportunities:

  • Digital Marketing Manager
  • Content Marketing Manager
  • Content Writers
  • Inbound Marketing Manager
  • Social Media Marketing Experts/Specialists
  • Search Engine Marketers
  • SEO Executives
  • Conversion Rate Optimizer
  • Copy Writers/content writers


Career objective for digital marketing executive

You’ll be rapidly hired if you have 5+ years of digital marketing executive experience and initiatives to prove you’re a digital marketing specialist. Digital marketing executives are in high demand, and firms from all industries are looking for them.

Wage: The salary range for these digital marketing experts is between 15 and 20 lakhs INR per year. However, it can be as high as 40 lakhs plus equity in some organizations, and as low as 8 lakhs each year in very small start-ups.

Digital marketing executives are responsible for leading the digital marketing team and reporting to the V.P. Marketing of the company they work for. DMM stands for “mid-senior manager.” It is the responsibility of digital marketing managers to bring the many elements of digital marketing together and make them effective. We are the only ones capable of developing a comprehensive digital marketing strategy.

Content marketing manager
Marketing content managers are in charge of developing and distributing high-quality content. Blog administration, web page copywriting, email communications, drip marketing programs, a little PR, ebook release, video marketing, and guest blogging are all covered in marketing material. Content marketing executives report to digital marketing executives or the marketing head / VP. Managers of content marketing can be self-published authors or oversee a team of writers.
Content writers that report to material marketing managers are freelancers who write content from their homes or as part of a part-time job. Content marketing execs make around 10-15 lakhs per year on average. A minimum of 3-5 years of experience is necessary for this position.

Inbound marketing manager

The roles of an inbound marketer and a content marketer are similar. At each stage of the sales funnel, an Inbound Marketing Manager will be more responsible. Drip marketing, lead nurturing, and conversion rate optimization all require inbound marketing.

A consumer acquisition plan should be developed by an inbound marketer. One of the approaching marketing tactics is content marketing. The content marketing manager will focus on executing the strategy while the inbound marketing manager sets a plan for gaining customers through content marketing.

Social media marketing manager
Enrolling in a solid digital marketing school will walk you through the theory of segmentation of categories or work assignments aligned for a social media marketing executive or management step-by-step. Social media marketing is divided into two areas. One of the regions is the distribution of owned content through social media channels. This can also be done by the content marketing manager or a member of the content marketing department. Managing sponsored social media ads, on the other hand, necessitates some experience. For example, advertising on Twitter has become a difficult undertaking. New features and targeting possibilities are launched on a daily basis, and a content marketing manager or a digital marketing manager cannot manage it on their own.

Search engine marketer
Search engine marketing is one of the most important aspects of digital marketing, and you may improve your skills by attending the finest SEO training course. Search engine marketing is a broad word that refers to marketing via search engines; however, because Google is the most popular search engine, search engine marketing nearly often refers to Google AdWords marketing. If it’s a small company, the search engine ads are handled by the digital marketing manager. It is sometimes outsourced to a digital marketing agency that manages the search engine’s marketing campaigns for a charge.
Managers of digital marketing must be referred to by search engine marketers. The purpose of a search engine marketer is to generate the desired number of leads and clicks from the marketing budget. The majority of the labour entails ad campaign evaluation, bid management, keyword analysis, ad copywriting, and split testing.

Search engine optimizer executive 
You should educate yourself with the top SEO training institute in order to improve your skills in the search engine optimization segment. It will teach you whether you should spend money on Google AdWords advertisements or if you can obtain free traffic from Google. Keyword research, user experience optimization, Google webmaster tools, indexing pages, managing duplicate content, and other SEO tasks are all part of an SEO expert’s or SEO executive’s job.

Conversion rate optimizer

You should educate yourself with the top SEO training institute in order to improve your skills in the search engine optimization segment. It will teach you whether you should spend money on Google AdWords advertisements or if you can obtain free traffic from Google. Keyword research, user experience optimization, Google webmaster tools, indexing pages, managing duplicate content, and other SEO tasks are all part of an SEO expert’s or SEO executive’s job.

3 thoughts on “Digital Marketing Career Scope in India: Salary, growth and more in 2021”

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